Joe Rotella is the Chief Medical Officer for the American Academy of Hospice and Palliative Medicine. He previously served as Chief Medical Officer for Hosparus, a community-based hospice in Louisville, KY for 15 years. During his tenure, he helped establish hospice inpatient units, palliative care consultation services, and a palliative medicine fellowship. Heeding a call to leadership and innovation, Rotella earned an MBA in Entrepreneurship from the University of Louisville. His work with the Academy includes serving on the Quality and Practice Standards Committee, Choosing Wisely Task Force and co-chairing the AAHPM and HPNA Measuring What Matters initiative and the AAHPM Hospice Medical Director Conference.